Design In Scent is an avant-garde design house led by Scent Consultant, Gemma Hopkins,
which specialises in using the science, history and magic of fragrance to enhance luxury brands,
weddings and events, interiors and experiences.
Our sense of smell has a unique and entirely extraordinary ability to capture and recall instantly a person, a place or even the most fleeting of moments.
Scent is an art form, of the most ancient, subliminal and exquisite disposition.
Smell is part of the limbic system, an area of the brain so closely associated to memories, feelings and imagination it is often referred to as our emotional brain.
Scent can induce an abandoned sense of nostalgia, joy and exploration.
Since the beginning of time scent has captured civilizations, from Cleopatra soaking the sails of her ship in perfume oils to signal her approach, to Louis VX imbuing his fountains with fragrance.